About us
Welcome to ORO-Produkte –
Cleanliness with a system
For over 45 years, the name ORO has stood for high–quality cleaning and household solutions that make everyday life easier, more hygienic and more pleasant. Whether bathroom cleaners, descalers, machine care products or air fresheners – our products ensure freshness and cleanliness in millions of households worldwide.
As a strong partner to the retail sector, we develop and produce tailor-made private label products for well-known brands – reliably, sustainably and with great attention to detail. We rely on modern formulations, innovative packaging solutions and the highest quality standards.
For our customers,
this means:
A wide range that delivers what it promises – and a service that thinks ahead.
For our employees,
this means:
A working environment where ideas count, team spirit is practised and personal development is encouraged.
With over 200 colleagues in our association of companies at locations in Germany, Czechia and Turkey, we are shaping the future of household chemicals together – responsibly, internationally and with a clear goal: to create products that make life a little bit better.
Our values
- We incorporate the environment and society into our developments.
- Sustainability is important to us.
- We maintain a constructive and respectful relationship with each other.
- We encourage the development of all employees.
- We act in a socially responsible manner and ensure good working conditions in all areas.
- The success of our actions is thanks to all our employees.
- Our economic activities secure our future.
Our principles
- We are a reliable partner for our customers worldwide.
- We develop innovative product ideas for and with our customers.
- We have many years of experience in manufacturing quality products.
- Our focus is on premium products for niche markets.
- We operate flexibly and quickly in a lean organisation.
- Our strength lies in the diversity of our association of companies.
We are making history...
1978
Founding of ORO
In 1978, experienced businesspeople founded ORO as a trading company in Hiddenhausen. Later, the company moved into its headquarters in Herford.
2000
Acquisition of Wanytex
Since 1 January 2000, Wanytex GmbH has been a wholly owned subsidiary of ORO and operates as a supporting sales organisation.
2002
Founding of Messing & Keppler
In 2002, Messing & Keppler was founded with its headquarters in Bad Salzuflen as a producer in the liquid detergent sector.
2011
Relocation

In 2011, ORO moved from Herford and Messing & Keppler from Bad Salzuflen to their current location in Lemgo.
2015
Expansion
Doubling of storage and production capacities at the Lemgo site
2020
Integration of Buck Powder
On 1 September 2020, Buck Powder GmbH was merged with Messing & Keppler and expanded its production capacities with an extension to include the powder production capabilities at the Lemgo site.
2022
Acquisition of Buck Avrasya
Since 1 January 2022, Buck Avrasya has been a wholly owned subsidiary of Messing & Keppler, expanding the production and distribution network with a location in Istanbul.
2022
Integration of Buck Chemie
On 1 September 2022, Buck Chemie GmbH merged with Messing & Keppler, further expanding production at the Lemgo site.
2024
Logistics centre
In 2024, a semi-automated logistics centre of our own was built at the Lemgo site to expand storage capacity.
2026...
Our story continues…
A strong team is working together to face the future and take on new challenges, such as the introduction of AI in daily business use, expansion of production capacities, and much more.

