Welcome to ORO-Produkte –
Cleanliness with a system

For over 45 years, the name ORO has stood for highquality cleaning and household solutions that make everyday life easier, more hygienic and more pleasant. Whether bathroom cleaners, descalers, machine care products or air fresheners our products ensure freshness and cleanliness in millions of households worldwide.

As a strong partner to the retail sector, we develop and produce tailor-made private label products for well-known brands – reliably, sustainably and with great attention to detail. We rely on modern formulations, innovative packaging solutions and the highest quality standards.

For our customers,
this means:

A wide range that delivers what it promises – and a service that thinks ahead.

For our employees,
this means:

A working environment where ideas count, team spirit is practised and personal development is encouraged.

With over 200 colleagues in our association of companies at locations in Germany, Czechia and Turkey, we are shaping the future of household chemicals together responsibly, internationally and with a clear goal: to create products that make life a little bit better.

Our values

Our principles

We are making history...

1978

Founding of ORO

In 1978, experienced businesspeople founded ORO as a trading company in Hiddenhausen. Later, the company moved into its headquarters in Herford.

1978

2000

Acquisition of Wanytex

Since 1 January 2000, Wanytex GmbH has been a wholly owned subsidiary of ORO and operates as a supporting sales organisation.

2000

2002

Founding of Messing & Keppler

In 2002, Messing & Keppler was founded with its headquarters in Bad Salzuflen as a producer in the liquid detergent sector.

2002

2011

Relocation

In 2011, ORO moved from Herford and Messing & Keppler from Bad Salzuflen to their current location in Lemgo.

2011

2015

Expansion

Doubling of storage and production capacities at the Lemgo site

2015

2020

Integration of Buck Powder

On 1 September 2020, Buck Powder GmbH was merged with Messing & Keppler and expanded its production capacities with an extension to include the powder production capabilities at the Lemgo site.

2020

2022

Acquisition of Buck Avrasya

Since 1 January 2022, Buck Avrasya has been a wholly owned subsidiary of Messing & Keppler, expanding the production and distribution network with a location in Istanbul.

2022

2022

Integration of Buck Chemie

On 1 September 2022, Buck Chemie GmbH merged with Messing & Keppler, further expanding production at the Lemgo site.

2022

2024

Logistics centre

In 2024, a semi-automated logistics centre of our own was built at the Lemgo site to expand storage capacity.

2024

2026...

Our story continues…

A strong team is working together to face the future and take on new challenges, such as the introduction of AI in daily business use, expansion of production capacities, and much more.

2026...
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