a single source supplying
both products and concepts
for the Private Label sector

Our Company

Our products provide reliable, hygienic cleaning and freshness, which is why our proven cleaning and household care products are the first choice for millions of private households and businesses in Germany and across the globe. ORO was established in 1978 as a trading company for household chemical products. Over 40 years, we have cemented our position as a leading provider of household cleaning and care products, bathroom and WC-cleaners, dishwashing and laundry products, limescale removers, laundry additives and air fresheners.

We specialise in Private Label goods and develop products for a number of well-known trading and industrial companies. Our group manufacturing operations handle all aspects of the production with expertise and capacity to manufacture products in powder, granule, tablet or liquid form. We are continually improving and expanding our range, at all times focusing on our customers’ wishes. Our sophisticated logistics system means we can guarantee just-in-time delivery. Where necessary, we can also supply our own "ORO frisch-aktiv" branded products to our customers.

our mission statement

our values

  • Our development approach incorporates environmental and societal considerations.
  • Sustainability is important to us.
  • We treat one another with respect and take a constructive approach.
  • We encourage the continued professional development of all employees.
  • We act in a socially responsible manner and ensure good working conditions across all divisions.
  • Our success is attributable to all of our employees.
  • Our responsible economic approach secures our future.

our guiding principles

  • We are a reliable partner for our customers across the globe.
  • We develop innovative product ideas for, and with, our customers.
  • We manufacture high-quality products based on our longstanding experience.
  • Our focus is on premium products for niche markets.
  • We act quickly and flexibly in a chain organisation.
  • Our strength lies in the variety of solutions and services available within our corporate group.

our group

We develop and produce washing, cleaning and detergent products, as well as air fresheners. Our subsidiaries employ more than 300 employees at sites in Herrenberg, Vlotho und Lemgo (Germany), Affoltern am Albis (Switzerland), Istanbul (Turkey) and in Singapore.

Buck Gruppe Messing & Keppler ORO Marketing BUCK Avrasya BUCK Industries BUCK Group AG

Our services

We have far-reaching and longstanding experience in product development. We work with a small team of skilled staff and use short decision-making processes that allow us to remain flexible and responsive. Our In-House Design Department ensures the necessary background and updates the content and design image to suit the products. This means that within just a short space of time, we can not only devise new formulas, but also devise creative solutions that encompass all aspects of production, sales and marketing. This effective organisation means we can help our customers to market a wealth of products in Germany and worldwide, at all times ensuring reliably high product quality, based on the principle of “Products and Concepts from a Single Source”.

On request, we can even take care of all the necessary official notices, as well as the correct classification and labelling of the Products in compliance with chemicals and biocide legislation, and prepare safety data sheets in accordance with the REACH regulation.

Be it collection or delivery – with the support of renowned logistics providers we can handle the full range of logistical requirements.

ORO frisch-aktiv

The ORO frisch-aktiv brand is synonymous with hygienic household cleaning. The brand encompasses a wide selection of household cleaning products from household cleaners and care products to dishwasher detergents and laundry additives. We have also extended our product range to include air fresheners, which are the perfect complement to our core range of cleaning products. We endeavour at all times to continue improving our products to better meet the needs of our customers.

Our Products

Household cleaning and care products

Household cleaning and care products

Different surfaces require different cleaning methods and care. We offer a wide range of different cleaning products designed specifically for certain surfaces. In addition, we have a number of different limescale removal solutions for household appliances. Regular use of descalants can help prolong the useful life of such products.

Bathroom and WC-cleaners

Bathroom and WC-cleaners

Our bathroom and WC-cleaners easily and effectively remove dirt and grime for a sparkling clean and shiny bathroom with scented WC-products to leave your WC smelling fresh.

Detergents and washing additives

Detergents and washing additives

Regular limescale removal and washing machine cleaning is essential to ensure appliances continue to work for many years. Our product range includes various descalants for washing machines. We also offer a number of different stain removers, as well as laundry pearls for laundry that smells fresher, for longer.

Air fresheners

Air fresheners

Our air fresheners distribute a pleasant scent throughout your home. The practical and sophisticated design makes them the perfect decorative accessory while the scents help to counteract unpleasant odours.

Dishwasher detergents

Dishwasher detergents

We provide a wide range of dishwasher products. In addition to various detergent tabs, our product range also includes supplementary products, such as dishwasher salt and rinsing agents, as well as special machine cleaners. The combination of these products is highly effective in ensuring a hygienically clean, well-functioning appliance.

Retailer Login & Data Sheets

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Ingredients Acc. Detergent’s Regulation

Here you can check information about the ingredients of our detergent products. (Acc. detergent’s regulation 648/2004/EC Annex VII D.)

Just do it this way: Easily type in completely the figures underneath the barcode of the package, 8 or 13 digits (see sample picture), into the text field. The optional recipe number (RN) can be found in addition to EAN on the product label.


Quality and Sustainability

High standards

We measure our performance by the satisfaction and success of our customers. Thus, our goal is to continuously improve our quality standards together with our suppliers. The certification of our production sites is testament to the high quality of our products. Both ORO and its suppliers are part of the voluntary sustainable washing and cleaning initiative. Sustainability is based on the principle of balance between ecology, economy and social responsibility. We at all times endeavour with the help of our suppliers to reconcile these aspects.

certified quality

Our production facilities meet the highest quality standards. We manufacture in Germany pursuant to German environmental and product safety standards. In addition, our production sites are certified to A.I.S.E. standards (voluntary obligation “sustainable washing and cleaning”), DIN EN ISO 9001 (quality management), DIN EN ISO 14001 (environmental management). Furthermore, the majority of our suppliers are certified pursuant to DIN EN ISO 50001 (energy management) and IFS HPC.



ORO-Produkte Marketing
International GmbH
Im Hengstfeld 47
D-32657 Lemgo
Phone: +49 5261 28893-0
Fax: +49 5261 28893-48
info [at] oro-marketing.de

Buck Group AG

Buck Group AG

Legal notice / Desclaimer

ORO-Produkte Marketing International GmbH

Im Hengstfeld 47
D-32657 Lemgo
Phone: +49 5261 28893-0

Managing Director: Thomas Schmitz

Commercial Registery: Local Court Lemgo B 7389
VAT ID: DE125353325

Responsible for the content:
Thomas Schmitz
info [at] oro-marketing.de

Concept: finkdifferent.de
Photos: ORO-Produkte Marketing International GmbH, fotolia
Implementation: cialog.com


While the information provided by ORO-Produkte Marketing International GmbH is created and compiled with the greatest of care, errors cannot be entirely excluded. We shall not be liable for damage caused by the use of erroneous or incomplete information, unless malicious intent or gross negligence can be proven.

We review the contents of all linked websites. To our knowledge, these websites do not contain any illegal, morally questionable or defamatory content. However, as we are unable to constantly review new content, we hereby expressly distance ourselves from any and all content that was subsequently amended or added to the linked sites.


All content on this website is subject to copyright. The use hereof for commercial or other purposes is subject to the approval of ORO-Produkte Marketing International GmbH.

Privacy Statement

1. Scope

1.1 The following privacy statement applies to the processing of personal data by ORO-Produkte Marketing International GmbH, Im Hengstfeld 47, 32657 Lemgo, E-Mail: info [at] oro-marketing.deas the controller as defined in Article 4 of the EU General Data Protection Regulation (hereinafter, the “GDPR”). You can contact our da-ta protection officer by e-mail to datenschutz [at] fundj.de. 1.2 1.3 Protecting your personal data is important to us, in particular, protecting your personal rights when we process and use your personal data. Below, we inform you about the collection of personal data when you visit our website. The term personal data includes all data relating to you personally, for example, your name, postal address, e-mail address, and user behavior. 1.4

2. Automated Data Collection and Processing

2.1 As with every other web service, our server collects information automatically and stores it temporarily in server log files unless you deactivate such collection. If you view content on our website, we collect the following data which for technical rea-sons we need if we are to display the contents of the website to you and to ensure the stability and security thereof (legal basis: Article 6 (1) f) of the GDPR):

  • the IP address of the computer from which the inquiry is sent;
  • the file inquired about by the client;
  • the http response code;
  • the Internet page from which you are visiting (referrer URL);
  • the date and time the server inquiry is sent;
  • the type and version of the browser used; and
  • the operating system on the computer sending the inquiry.

No server log files are evaluated in association with an individual person. The provider is not able to allocate the data to any specific person or persons at any time. The data is not merged with data from any other sources.

2.2 This website uses Google Analytics, a web analytics service provided by Google Inc. (hereinafter, “Google”). Google Analytics uses small text files, referred to as cookies, which are saved on your computer to facilitate analysis of your website use. The information generated by cookies regarding your use of this website typi-cally is transmitted to and saved on a Google server located in the United States. If and when IP anonymization is activated on this website, Google will truncate your IP address for transmission among member states of the European Union or to other member states of the Agreement on the European Economic Area. Only in exceptional cases will your full IP address be transmitted to a Google server in the United States and then truncated. At the request of the operator of this website, Google will use the information to evaluate your use of this website, to compile re-ports on website activity, and to provide the operator of this website with other ser-vices relating to website activity and Internet use.

According to Google, the IP address transmitted from your browser as part of Google Analytics will not be merged with any other data held by Google.

You may refuse the saving of cookies by selecting the appropriate settings in your browser software; however, please note that if you do so you may not be able to use the full functionality of this website. In addition, you can object to Google’s col-lection of data generated by cookies which data relates to your use of this website (including your IP address) as well as to Google’s processing of the data. To do so, download and install the browser plug-in available at http://tools.google.com/dlpage/gaoptout?hl=de.

This website uses Google Analytics with the addendum _anonymizeIp(). This means that IP addresses are truncated before being processed and cannot be associated with individual persons. In the event a personal association to you of any data col-lected in connection with you is possible, such association is excluded without de-lay and the personal data is erased immediately.

We use Google Analytics regularly to analyze and enhance the use of our website. The resulting statistics allow us to improve our offerings and make them more interest-ing for you, the user. In exceptional cases in which personal data is transmitted to the United States, Google is bound by the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). The legal basis of our use of Google Analytics is Article 6 (1) p. 1 f) of the GDPR.

Information regarding the third-party provider is as follows: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001; terms of use: http://www.google.com/analytics/terms/de.html; overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html; pri-vacy statement: http://www.google.de/intl/de/policies/privacy.

Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, Ireland has been legally responsible for users of Google services in the European Economic Area (EEA) and in Switzerland since 22.01.2019.

3. Collection and Processing of Data Provided on a Voluntary Basis

3.1 Generally, your provision of your personal data to us through our website (your last name, first name, e-mail address and/or postal address) is voluntary. This data is used to manage your contract, process your inquiries and/or your orders, perform our own market research or opinion polls, and make decisions regarding the advertising materials we send out by mail and/or e-mail. The personal data you pro-vide will not be used in any other way; in particular, it will not be transmitted to third parties for advertising purposes, market research or opinion polls. We will erase the data collected from you when saving such data no longer is required or, de-pending on statutory retention obligations, we will restrict the processing of such data. The legal basis for this is Article 6 (1) b) of the GDPR or Article 6 (1) f) of the GDPR.

3.2 On our career page you can apply for speculative or concrete job offers. Your data (name, e-mail address, contact details, application documents) will only be processed in the context of the respective job offer (Art. 6 (1) b) of the GDPR) or with-in the scope of your consent to the use for further job offers (Art. 6 (1) a) of the GDPR). If you have given us your consent to process your application data, you can revoke this at any time.

Note on sensitive data: We expressly draw your attention to the fact that applications, in particular CVs, certificates and other data submitted by you to us, may contain particularly sensitive information about mental and physical health, racial or ethnic origin, political opinions, religious or philosophical convictions, membership of a trade union or political party or about sex life.

If you provide us with such information in your online application, you expressly consent that we may process this data for the purpose of processing your application. This data will be processed in accordance with this privacy statement and the applicable legislation.

The data transmitted will be deleted in the event of rejection or negative notification of your application no earlier than 3 months after the end of the application procedure. This does not apply if legal provisions oppose the deletion or if further storage for the purpose of providing evidence is required or if you have agreed to longer storage.

4. Transmission to Third Parties

To the extent you provide us with personal data, we will not transmit any such personal data to any third party, except

  • to the extent you consented to such transmission: When data is collected you will be informed of the recipient or categories of recipients;
  • as part of the processing of your inquiries and/or your orders and your use of our services: to subcontractors commissioned by us to whom we transmit only such data as is required to fulfill the respective assignment and such contractors shall use such data for specific purposes only;
  • as part of processing activities pursuant to Article 28 of the GDPR: to external service providers whom we have selected diligently and have commissioned and who are bound by our instructions and by the provisions of the GDPR and are controlled on a regular basis; and
  • in compliance with legal obligations: to parties authorized to obtain such personal data.

5. Cookies

5.1 The website uses cookies, small text files that are saved locally in your browser’s cache. The following types of cookies, the scope and functionality of which are explained below, are used:

  • transient cookies (see 5.2 below) and
  • persistent cookies (see 5.3 below).

5.2 Transient cookies are erased automatically when you close your browser. Transient cookies include, but are not limited to, session cookies which save session IDs that can be used to associate diverse requests from your browser with one joint session. In this way, your computer is recognized when you return to the website. Session cookies are deleted when you log out or close your browser.

5.3 Persistent cookies are erased automatically after a predefined period of time, which period of time may vary depending on the cookie. You can delete persistent cookies in the security settings of your browser at any time.

5.4 You can configure your browser settings to meet your needs such that, for example, acceptance of third-party cookies or of all cookies is refused. Please note that in this case you may not be able to use all the functions of the website.

6. Time of Storage

Your data will only be used as long as it is necessary for the existing customer relationship, unless you have given us your consent or we have a legitimate interest in further processing. In this case we process your data until you revoke your consent or until you object to our legitimate interests. Notwithstanding this, we are obliged by commercial and tax law to store your address, payment and order data for a period of ten years.

7. Your Rights

7.1 You have the following rights vis-à-vis us regarding your personal data. You have the right to

  • access,
  • rectify or erase,
  • restrict processing,
  • object to processing, and
  • portability.

Please forward all inquiries in writing to ORO-Produkte Marketing International GmbH, Im Hengstfeld 47, 32657 Lemgo, E-Mail info [at] oro-marketing.de.

7.2 In addition, you have the right to lodge a complaint with a data protection supervisory authority if you are not satisfied with our processing of your personal data.